Pay Per Click (PPC) Marketing
The digital marketing tides are shifting and many companies are looking for fast, effective ways to position their brands in front of high-converting customers. Increase your search engine visibility and get immediate results with Thrive Internet Marketing Agency’s PPC management services.
Make the Right Decisions for Your Brand With PPC Advertising
Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.
Major challenges online companies face:
- Increased competition
- Surge in ad blockers
- Strict industry regulations
- Changing customer demands
- Varying market standards
- Elusive consumers
Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support on-going social media campaigns at scale.
Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.
SEO vs. PPC: Which is the Right Strategy for Your Brand?
Understanding your target demographics and analyzing their online activities are vital to determine whether PPC, organic search or a combination of these digital marketing strategies is the best approach for your business.
Many people use digital and social media marketing interchangeably. They believe that implementing various B2B social media marketing methods alone qualifies as digital marketing. However, social media marketing is only a fraction of the bigger picture.
Let’s look at the difference between digital marketing vs. social media marketing to better understand how you can leverage these marketing tactics to your advantage.
Digital marketing is an all-encompassing term that uses online and offline digital marketing tactics to promote products and services and increase profitability.
Digital marketing involves various internet marketing tactics and channels, including SEO, social media marketing, pay-per-click advertising, eCommerce optimization, email marketing and Amazon advertising.
Social media marketing on the other hand, is one of the many components of digital marketing. It leverages various social media platforms, such as Snapchat, TikTok and YouTube to introduce a brand, grab people’s attention and engage with prospects and customers. Social media digital marketing involves collaborating with industry influencers, posting fresh, unique content and adopting various marketing trends to convince people to take action.
Compared to other types of digital marketing, B2B social media marketing provides quicker campaign results. However, social media marketing alone is not enough. As digital marketing experts, we highly recommend you explore other internet marketing tactics that go hand-in-hand with your social media campaign to achieve sustainable, long-term success.
Are Digital and Social Media Marketing Essential to Business?
Yes. Digital and social media marketing are critical components of online success. Although digital and social media marketing strategies vary, these marketing tactics share the same goals: to boost brand awareness and drive more revenue.
Social media digital marketing allows you to showcase your brand to potential customers at exactly the moment they are ready to convert. More importantly, combined digital and social media marketing efforts enable you to maximize available customer touchpoints and conversion opportunities.
Remember, digital success is not a matter of choosing between digital marketing vs. social media marketing but combining the right marketing tactics to convey your brand message. Having both digital and social media marketing strategies is critical to finding the right customers and enhancing your online presence. The key is to ensure your social media digital marketing techniques match your objectives.
What Are the Benefits of Social Media Marketing Services
Social media marketing services have numerous advantages for startups and established brands. With the right social media marketing plan and campaign monitoring system, social media content marketing can lead to increased search traffic, better SEO, healthier customer engagement and improved brand loyalty. Still on the fence about investing in social media marketing services? Here are the key benefits of social media marketing to facilitate your decision-making process:
Marketing through social media is one of the best ways to humanize your brand and provide customers with an insider’s view of what’s going on in your company. Capitalize on Thrive’s social media marketing services and get more people to advocate for your brand! Contact our social media marketing firm now to learn more about how to use social media for marketing.
Begin your social media marketing campaign today.
How to Market on Social Media
Establish A Business as a Topical Authority and Industry Leader
Are you struggling to get the best results from your social media marketing strategy? Becoming a thought leader does not happen overnight. However, with creative social media marketing ideas and a data-driven social media marketing business approach, you can position your brand as an expert in your respective field in no time.
From choosing the right social media channels to developing your social media content marketing strategy, every step is crucial to creating a successful social media marketing business campaign. Ready to begin marketing through social media?
Our social media marketing firm has put together the best practices to promote your business across online platforms effectively. Follow these social media marketing tips from Thrive’s expert social media marketing consultants:
- Conduct extensive market research
- Identify the appropriate social media marketing platforms
- Analyze your audience behavior
- Craft engaging content
- Engage with your followers
- Run targeted social media advertisements
- Combine your marketing channels
- Partner with industry influencers
- Optimize your social media pages
- Ensure brand consistency across platforms
- Conduct A/B tests of your ad campaigns
- Analyze campaign results
- Optimize your social media campaigns based on analytics
- Work without a social media marketing plan
- Copy competitors’ social media marketing ideas that do not match your branding
- Oversell your products and services
- Measure the wrong metrics
- Treat all social media marketing channels the same
- Rely too much on automation
- Buy followers
- Use irrelevant hashtags
- Keep silent on comment sections and threads
- Cross-post on your social media accounts
These B2B social media marketing processes are centered on improving your business’ social media presence and achieving your brand goals. Let us help you develop and implement a robust social media marketing business plan. Schedule a consultation with one of our social media marketing specialists and let’s turn your social media marketing ideas into a comprehensive strategy!
Social Media Marketing Services for Businesses
Gain More Votes of Confidence Online
As the internet community grows and changes, social media campaigns and tactics have to stay one step ahead. Whether you’re looking to increase the likes or follows of your brand’s page or you need a targeted campaign to generate revenue and new customers, our social media marketing consultants have got you covered.
Thrive Internet Marketing Agency is a social media marketing company with extensive experience in social media marketing services. Our specialists know how to creatively design and implement effective social media marketing campaigns for businesses of all types and sizes.
Explore our social media client case studies to discover what makes our social media marketing agency different from other social media marketing companies:
Social Media Management
Drive Your Customer Engagement and Brand Loyalty
Social media has created an unprecedented opportunity for businesses to engage directly with customers and gather valuable insights for brand development. With a strong value proposition and inventive social media marketing tips implemented properly, you can reach more customers online and maintain a positive online reputation — social media management allows you to do just that.
What Is Social Media Management?
Many people use digital and social media marketing interchangeably. They believe that implementing various B2B social media marketing methods alone qualifies as digital marketing. However, social media marketing is only a fraction of the bigger picture.
Let’s look at the difference between digital marketing vs. social media marketing to better understand how you can leverage these marketing tactics to your advantage.
Digital marketing is an all-encompassing term that uses online and offline digital marketing tactics to promote products and services and increase profitability.
At Thrive, we understand that social media management is an ongoing process. That is why we stay abreast of the latest trends and market developments to unlock your brand’s full potential. Our social media marketing consultants utilize the latest technologies to manage your social media accounts and configure your campaign management processes to meet your specific needs and audience demands.
Stay on top of the evolving social media landscape and generate more business. Call us now and let’s get started with your social media management campaign!
Social Media Advertising
Boost Your Marketing Game to the Next Level
For many companies, organic reach is declining. While some of your content might acquire high engagement rates, other posts might go completely unnoticed by your target audience. Furthermore, social media algorithm updates have made it more challenging to achieve success through organic social media marketing tactics alone.
Not seeing the results you want with your Facebook or Pinterest social media marketing campaign? Fuel your marketing efforts and bring consistent sales from day one with social media advertising.
What Is Social Media Advertising and Why Is It Important?
Social media advertising is also known as social media targeting. It is the process of placing ads on social media platforms to boost your branding and elicit a response from your audience. This response could be to inquire about your products or services, purchase your brand offerings or visit your landing page.
Unlike organic social media marketing, social media advertising focuses on reaching highly targeted audience segments to increase your return on investment (ROI). Social media advertising positions your brand in front of the right customers at the right time and platform. This social media digital marketing method is vital if you want to reach new, specific demographics fast.
Best Uses of Social Media Advertising
As more and more brands are getting on board with social media advertising, you must understand how to use social media for marketing and advertising to expand your conversion opportunities. To clue you in on how social media advertising works, our social media marketing firm enumerates the primary purposes of social media ads:
- 1. Introduce your brand.
- 2 Promote your products and services.
- 3. Bring attention to your special brand offerings, such as promos and events.
- 4. Retarget already interested prospects.
- 5. Send online followers to your website.
Above all, the ultimate goal of social media advertising is to generate new clients and increase your online revenue. Discover the best platforms to invest your ad money and grow your sales. Get in touch with our social media video marketing team today.
Social Media Brand Management
Connect With Your Target Audience Across Your Social Platforms
Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.
Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.
What are your top social media marketing goals? What social media marketing tips do you follow? Who are your target customers? Knowing the answers to these questions is crucial to creating your online identity and getting your brand the attention it deserves.
At Thrive Internet Marketing Agency, we offer custom social media brand management services based on your crowd culture and brand image. Crowd culture or cultural branding pertains to the shared cultural perspective of your target audience. Our social media marketing company determines your crowd culture to identify the best possible way to introduce your brand and connect with your audience.
Let us help you build a positive brand identity and turn more customers into brand advocates. Reach out to one of our Instagram social media marketing consultants to get a free quote on your project.
Build a community of loyal customers and zoom past the competition.
Social Media Marketing Services
Supercharge Your SMM Campaigns and Drive More Sales
Social Media Marketing Platforms
Surpass Your Competition by Reaching New Customers
As we transition to a digital world, traditional marketing methods are becoming more obsolete. As a result, many companies struggle to generate more business. Don’t wait until your competitors have taken over the digital realm before you level up your Twitter social media marketing game and other SMM efforts.
Let us help you tap into the social market and find new conversion opportunities. Read on and discover how we leverage different social media platforms to boost your company’s competitive advantage:
What Is Social Media Advertising and Why Is It Important?
Why Choose Thrive for Your Social Media Marketing
Forge New Connections and Strengthen Your Competitive Edge
As an award-winning social media management company, Thrive Internet Marketing Agency maintains full transparency so you can see first-hand how our efforts are increasing your online revenue. Our commitment to effective social media management and marketing strategies creates a valuable network resource for your online marketing needs.
Partner with our social media marketing agency and gain the following benefits:
Reach more people and grow your brand awareness.
Social Media Marketing FAQs
Social media platforms are used daily by the majority of people worldwide. You would be doing your brand a disservice not to use these platforms to boost engagement with your target audience and increase online visibility. Many consumers seek out a brand’s social media pages or profile to review before deciding to purchase. You must create a social presence for your business, so your existing and potential customers can review your online activity and engage with you in a more casual manner. Consumers who are not ready to purchase are likely to engage in a Facebook chat or reach out via Twitter or LinkedIn, as opposed to requesting a consultation via your website form.
It’s important to research to find out which social media channels are preferred by your target audience. Armed with this insight, you should make sure to optimize your presence on each of the platforms where your audience is likely to engage. Furthermore, take into account the types of products and services you offer and find the platform that better suits your brand and messaging. And, lastly, account for your business goals and consider the platforms that better support you achieving them.
This depends entirely on the platform as each social channel has parameters that need to be met for you to use the platform in an optimized way. Frequency of posting and the time at which to post differ between social platforms. An excellent social media manager will know these best practices. If you are handling your social media yourself, consider doing some research into the frequency and length of your posts and at what time you should publish your posts.
When you post content on social media, you are sharing information for your followers and the general public to see organically. However, an ad on social media is paid advertising. You can create your unique ad, target your audience by demographics and interests and ensure your brand is positioned in front of your ideal consumer.
Some social channels offer you the option of boosting organic posts or promoting them for a nominal fee to guarantee more people see your post. This is a good idea for those posts that do particularly well or are promoting a special offer. On different platforms, you can set up an advertisement directly from the post to increase engagement or set up a more advanced ad through the channel’s advertising platform.
