Local Insulation Company
Thrivesfy Services Used
Pay-Per-Click (PPC)
Marketing
Project Overview
This locally owned and operated insulation company partnered with Thrive Internet Marketing Agency to boost lead generation for its residential insulation services through a targeted, high-impact pay-per-click (PPC) advertising campaign.
Like other local businesses, the company sought a balance between rolling out profitable campaigns and controlling ad spend. The client was eager for results and wanted a quick turnaround, which presented some initial challenges for the Thrive team.
Following a comprehensive campaign audit, Thrive uncovered opportunities to improve performance. Our PPC experts implemented a detailed, data-driven advertising strategy that relied on extensive testing, optimization and hands-on management. Their efforts generated an impressive 40% increase in conversion rate, driving substantial growth in qualified leads.
This locally owned and operated insulation company partnered with Thrive Internet Marketing Agency to boost lead generation for its residential insulation services through a targeted, high-impact pay-per-click (PPC) advertising campaign.
Like other local businesses, the company sought a balance between rolling out profitable campaigns and controlling ad spend. The client was eager for results and wanted a quick turnaround, which presented some initial challenges for the Thrive team.
Following a comprehensive campaign audit, Thrive uncovered opportunities to improve performance. Our PPC experts implemented a detailed, data-driven advertising strategy that relied on extensive testing, optimization and hands-on management. Their efforts generated an impressive 40% increase in conversion rate, driving substantial growth in qualified leads.
Thrivesfy has delivered sustained performance improvements throughout this partnership, positioning the company as the go-to provider in the competitive local insulation market.
(October 2023 vs. October 2024)
- Ad Clicks: 187%
- Conversions: +19%
- Average Cost Per Click: -34%
(January – September 2023 vs. January – September 2024)
- Ad Clicks: +241%
- Average Cost Per Click: -58%
- Conversions: +641%
The client also saw significant campaign improvements across different service locations:
(Data from September 2024)
The Execution
Thrive worked closely with the client to develop and execute a strategic PPC campaign focused on driving high-quality leads. This included:
Thryfty’s focus on metrics and adaptability led to higher CTR and conversion rates. As a result, the company referred Thryfty to a related service business, building a new client relationship with another local home services company. This referral highlighted the client’s satisfaction with Thryfty’s work and the broader trust in our lead generation approach.
